How a business wants a brand's name, communication style, logo and other visual elements to be perceived by consumers. The components of the brand are created by the business itself, making brand identity the way in which a business wants consumers to perceive its brands, not necessarily how it is actually perceived.It certainly encompasses the logo and the full visual position created by a strong brand identity. But it also includes many other areas that are not part of the strict design side of a business. Customer service and the client experience also a part of a brand. The idea of a reputation is a critical part of defining the brand identity.
Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. Considering the global competition, we are valuing your brand to become the best.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. And also at right point of delivery.
When people use your brand name to explore the product, it states our Identity which is remarkable and everlasting.
The key value we provide is Unique Brand. Emotional relationship with customers that has no barrier. And that emotional relationship is on the important characteristic, which is trust.